CADBURY MEMORY BARS
Over the years, we’ve had requests from families and care homes for old Cadbury wrappers. Nostalgic Cadbury packaging that could be used to help spark memories and start conversation with those living with dementia.
So in 2024 we partnered up with Alzheimer’s Research UK, to bring back classic packaging designs for our most iconic bar, Cadbury Dairy Milk.
The Memory Bars Story
We sent thousands of Cadbury Memory Bars to people living with dementia and their loved ones, in the hope that the bars would support conversations about fond memories from the past. Layla is a supporter of Alzheimer's Research UK, this is her story:
FROM THE CADBURY ARCHIVES
We know how powerful nostalgic materials can be for those with dementia. That’s why we’ve made some of the most iconic wrappers and adverts from our archives available to the public.
Please share them with loved ones as a way to spark memories and create connection.
Memory Film
"We welcome this new ad from our partner, Cadbury, that tells a heartwarming story, featuring a father with dementia. With almost one million people living with dementia in the UK alone, it is great to see an iconic national brand representing people with dementia in such a sensitive and respectful way. We want to thank Cadbury for continuing to stand with Alzheimer’s Research UK for a cure."
Hilary Evans-Newton, Chief Executive at Alzheimer's Research UK
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