Since Cadbury and Manchester United have been partners, they have collaboratively helped nurture local communities through fan led experiences. As part of our historic anniversary celebrations, the two icons of British culture joined forces again to highlight the importance of preserving memories over the years. The match against Burnley at Old Trafford was a celebration of the memories fans' have created with Manchester United and Cadbury, and gave them a chance to come together and create new ones.
Lifelong supporters had the opportunity to share their fondest Manchester United and Cadbury memories as part of a one-off iteration of United's Reminiscence Sessions. Targeted at older fans, particularly those who might be experiencing issues of loneliness or memory loss, the weekly Reminiscence Sessions have been run by the club for a number of years. Participants were paid a special surprise visit from some of the first team players: Bruno Fernandes, Tom Heaton, Jonny Evans, and Mason Mount to name a few.
To mark the wider 200 years anniversary, Cadbury have partnered with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition.
To find out how you can support those living with Alzheimer's and dementia and set up your own Reminiscence Session, visit ManUtd.com/MemoriesUniteUs and alzheimersresearchuk.org
Hilary Evans, Chief Executive at Alzheimer’s Research UK, said:
“We’re delighted to be part of Cadbury’s 200th year celebrations with Manchester United, highlighting the significance of shared memories. Thank you to Cadbury and Manchester United and everyone involved in the day for standing with us."
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