THE MASS BALANCE PRINCIPLE EXPLAINED
The mass balance principle means that we allocate an amount of recycled material that meets ISCC's certification requirements, in order to produce the new Cadbury tablets packaging wrapped in 80% recycled plastic. The mass balance approach makes it possible to track the amount and characteristics of circular material in the ISCC certified value chain and attribute it based on verifiable bookkeeping.
When the mass balance principle is used, the amount of recycled plastic in the packaging can vary. We attribute an equivalent amount of 80% recycled plastic, but the amount of recycled plastic can be more or less.
The film below helps explain things further.
RECYCLE YOUR PACKS
Our new Cadbury tablet packaging is designed to be recyclable. Where collection, sorting and advanced recycling technology exists, your Cadbury wrapper or other flexible plastic could be turned back into new packaging helping support a circular economy. Our packs can be taken to selected collection points near you (UK only). We are proudly playing our part in creating a circular economy for flexible plastic within the UK. We are a founding member of the Flexible Plastic Fund and Flex Collect project
Discover more from Cadbury
What is the Cadbury Foundation?
Find about where and why the Foundation started and the work we do now
Looking for product information?
Visit our product information page for all our Ingredients, nutritional and dietary details.
@CadburyUK Stories
We love it when you share a Cadbury moment! Follow us on Instagram to share your Cadbury stories and see what we’re up to!
Treat your inbox
Want to know about all the latest goodies from Cadbury? Sign up and you'll be the first to hear about exclusive offers, new delicious chocolate treats, gifts and more.
