The London 2012 Olympic and Paralympic Games will be the largest public event that the UK has seen in our lifetime. There is a magical power innate with the Games and there is huge excitement for this event with the British public.
Cadbury is a British brand, well loved by the people, and it seemed a natural fit for us to be the Official Treat Provider to the London 2012 Olympic and Paralympic Games.
We want our support for London 2012 to inspire and bring moments of pleasure to our consumers, our customers, our colleagues and the communities in which we live and work.
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“London 2012 will be the largest public event the UK has seen in our lifetime and in the run up to the Olympic Games and Paralympic Games, people will be naturally thinking about coming together to show their support and wanting to get involved. The spirit of the Games is all about participation and inclusivity. Kraft Foods, through our Cadbury brand as the Official Treat Provider, hopes to spread the magic far and wide and share the benefits with our consumers, business partners, employees and communities.” Nick Bunker, President, Kraft Foods UK & Ireland |